Irina Kaldrack, Theo Röhle
Creating Subsets of the Masses
Inge Baxmann (ed.), Timon Beyes (ed.), Claus Pias (ed.)
Social Media—New Masses
The (Micro)Politics of Social Choreography
Human Terrain System
"Trying to compete in the economy of attention from the field of contemporary art is a naive goal in the twenty-first century."
“This text was written at the end of 1962, after my return from Algeria. For me the text is the matrix for Tombeau pour cinq cent mille soldats.” P.G.
J.G. Ballard’s self-declared ‘Immodest Proposal’ for a global war-alliance to exact the destruction of America demonstrates the provocatory zeal of his last fiction plans, as well as their enduring prescience.
I’ve become obsessed with buffering—or the narrator in my new novel is obsessed with buffering. He’s an anthropologist who has grown up reading Lévi-Strauss but he’s also a corporate anthropologist who is working for the Man. He’s putting culture in the service of capital. Like we all do, he spends most of his life staring at a screen, and he frequently encounters bouts of buffering. And the first thought he has is that this is not ultimately a technological situation, it’s a theological situation. Behind that little circle spinning on your laptop there’s this belief that somewhere in Uzbekistan, Nevada or Finland there are many Über-servers with satellite dishes generating and sending out data. “Data” means gift and these servers are gifting all this data to you in this unconditional act of endless generosity and data angels are dancing on the pinhead of your Wi-Fi. And this places you inside...
Whatever is addressed in the elevator responds to a prior occurrence much as, inevitably, it will have an aftereffect.
An even more strikingly risky moment, which for Don anticipates both a personal and a professional crisis, occurs at the open door of an elevator in the fifth season. After Megan has confessed to him that she wants to stop working at the agency so as to fully concentrate on her acting career, he accompanies her to the elevator, where he takes leave of her by demonstratively giving her a passionate kiss before the door closes. Then, as though this were an afterthought, he once more presses the button. Although, almost immediately, the doors of the elevator next to the one that Megan just stepped into begin to open, he suspects that something is wrong. Standing on the threshold of the opening, he finds himself looking down into the dark abyss of the empty elevator shaft. More astonished than alarmed, he steps back. Then the doors close again. The concrete...
Is there something more effective for conducting the behaviour of people than today’s consumption and communication techniques?
In contemporary capitalism, subjectivity is the product of a mass industry organized on a global level. For Félix Guattari this is actually the first and most important of capitalist productions, because it preconditions and is part of production in all other forms of merchandise. Subjectivity is a ‘key merchandise,’ which in its ‘nature’ is put together, developed and manufactured in the same way as a car, electricity, or a washing machine. Capitalism organizes the production and control of subjectivity through two different systems, which weave together the manufacture of the individuated subject (“social subjection”) and what seems to be the opposite, de-subjectification (“machinic enslavement”). Therefore capitalism exercises a twofold hold over subjectivity.
Social subjection involves techniques of government, which pass by way of, and mobilize, representation (political and linguistic), areas of knowledge, discursive visual practices, etc., and produce ‘subjects of rights,’ ‘political subjects,’ in short: ‘subjects’ of ‘I’s,’ of individuals. By...